The Rig Equipment Blues

Today’s wells cost tens or even hundreds of thousands of dollars a day to drill. Thus, few things rankle operators like slowed activity.
 

To limit downtime, the equipment on rigs receives close attention. However, EnergyPoint Research surveys show many equipment providers are missing the mark. There’s room to improve in post-sale support, availability and delivery, and pricing. Without improvements, the status quo will only entice new entrants.

Chart showing customer satisfaction ratings for rig equipment and other oilfield products since 2005.

These days, talk of rig equipment often begins and ends with National Oilwell Varco (NOV). Yet, while no other company matches its scope, the talk is not always positive.
 
Our ratings for NOV and its legacy companies–National Oilwell and Varco International–go back to 2005. All register in the bottom quartile. Low scores for availability and delivery and post-sale support stand out.
 
But NOV is not the only integrated capital equipment provider, just the largest. Others include LeTourneau Technologies, Forum Oilfield Technologies, and Global Energy Services (previously IDM Equipment).
 

LeTourneau seems the best able to challenge NOV over time, with high marks for ease of install, operation and maintenance. It also garners plaudits for accountability after the sale.

Chart showing customer satisfaction ratings of major rig-equipment suppliers.

Chart showing customer satisfaction ratings of various equipment components categories for drilling rigs. 
Niche players are even better positioned. Derrick Equipment’s shale shakers and solids control systems post strong ratings. Cameron International, M-I Swaco and Caterpillar also enjoy sound marks.
 

Indeed, it’s not clear if NOV is a category killer or an industry albatross. Based on data we see, its integrated approach to rigs leaves plenty to be desired. Until ratings improve, expect rivals to capture their fair share of customers.

Table comparing customer satisfaction ratings levels and trends of major suppliers of rigs and rig-related equipment.

Guide to EnergyPoint’s ratings and ratings trends.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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