It is said what CEOs most enjoy is a challenge with outsize reward. If so, Mark McCollum should be ecstatic. As the incoming CEO of Weatherford International, he is tasked with resurrecting one of the more perennially promising, yet frustratingly underachieving, companies in the oil patch.
McCollum’s predecessor, long-time CEO Bernard Duroc-Danner, built an organization with a global presence and broad portfolio. However, the company found itself adrift in recent years as a string of financial losses and shifting strategies undermined employee morale and depleted investor confidence. Continue reading “Fulfilling the Promise of Weatherford”