Rule of Thirds: Breaking It Down in the Midstream

Photo of pipelines stretchign the horizon.

With shrinking E&P budgets, weak commodity prices, the rise of environmental, social and governance (ESG) investing, the need for greater emphasis on customer satisfaction in the oil and gas industry has never been stronger. Providers of midstream services, and their stakeholders, ignore the evidence at their own peril.

Results from EnergyPoint Research’s 2019 Oil & Gas Midstream Services Survey make the case, as companies rating in the top third of the survey register investor returns well in excess of the bottom third. Continue reading “Rule of Thirds: Breaking It Down in the Midstream”

A Simple But Powerful Tool

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EnergyPoint conducts its independent surveys annually. This schedule allows rated upstream, midstream and downstream energy companies to track their performance over time. The goal is encourage continual improvement and a “race-to-the-top” mentality.

Pricing and contract terms, service and professionalism, engineering and design, operations, and others attributes are measured in our surveys. Results are detailed in published reports. These include 1-to-10 point ratings, top-to-bottom rankings, evaluation counts, ratings means and medians. Continue reading “A Simple But Powerful Tool”

Yes, It Pays to Keep Customers Smiling

Featured Image: Yes, It Pays to Keep Customers Smiling

Yes, it pays to keep customers smiling—even in the midstream.

As midstream activity marches on in North America, customers show preferences for providers with strong operating and project-development skills. Professionalism also matters.

The need for solutions is diverse and widespread. Constraints in West Texas―ground zero of U.S. shale-oil production―crimp output. Natural gas in Appalachia seeks conditioning and outlets. Gulf Coast petrochemical and LNG facilities demand feedstock. Canadian producers beg for market access. Continue reading “Yes, It Pays to Keep Customers Smiling”

Travelers on a Road to Nowhere

Photo of a highway road leading to nowhere.

This post was updated on June 24, 2019. 

Imagine a contest between two horses. History suggests one of the animals, having lost most of its races to the competitor, is the slower of the two. You are given even odds. Would you bet on the reliably slower horse?
 
The answer, of course, is no. Only a glutton for punishment would take even odds on a horse that’s expected to lose.

Continue reading “Travelers on a Road to Nowhere”

The Customer Has Spoken: A Decade of Appraisals

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In 2004, EnergyPoint Research first set out to discern which oil and gas equipment suppliers and service providers work best for their customers and to quantify their experiences. A decade of collecting and analyzing the relevant data has established EnergyPoint as the resolute voice of the oilfield consumer and the only curator of independent customer satisfaction ratings in the industry.

EnergyPoint started its surveys with the assumptions that customer focus drives best practices and satisfied customers feed growth. Those facts held steady. And as we culled more industry wisdom from end users, we shared with our readers and subscribers a clearer picture of the critical variables companies can focus upon to create satisfied repeat customers. We also offered insights into how customers can influence the performance of their suppliers. Continue reading “The Customer Has Spoken: A Decade of Appraisals”

A Matter Of Expectations

Customer Expectations

A lot of life is about expectations — when they are not met, we tend to react negatively. Business is the same way. While it might feel good to make lofty claims concerning the reliability, value or benefit of our products or services, if doing so leads to unrealistically high customer expectations, we’re doing ourselves and our customers a disfavor.

One of the questions EnergyPoint gets most often concerning its survey results is why certain oilfield suppliers perceived as having strong technology fare so modestly, or even poorly, in our annual customer satisfaction rankings of oilfield suppliers. The answer has to do with who’s setting the customers’ expectations around the technology — the company or the market place? Continue reading “A Matter Of Expectations”

Thanks, But It Misses the Point – Part 2

Missing the Point

In Part 1 of this article, we discussed how restaurants’ practice of constantly refilling iced tea glasses without first asking can actually leads to a diminished customer experience for some.  We also hinted that we thought customers of oilfield suppliers could relate to this lesson.  We want to use the second part of this article to explain how.

When an organization decides it wants to address customer satisfaction, the process it follows can have a big impact on whether its succeeds.  When management does not think through and get involved in the process — opting instead for vague directives to “better serve our customers” or “create greater customer intimacy” — the results can prove ineffectual and even counterproductive. Continue reading “Thanks, But It Misses the Point – Part 2”