Is Bundling All Its Cracked Up To Be?

Bundling May Be Hurting Overall Customer Satisfaction

Bundling of products and services is always a hot topic in the oilfield. Suppliers contend it’s what customers need, and customers seem forever intrigued. Wall Street sees a catalyst for suppliers to grow revenues and expand margins and a way for operators to reduce costs.

One can understand the enthusiasm. After all, who wants to believe leveraging relationships and infrastructure by selling more to loyal clients isn’t a good thing? And the one-stop shop is a more effective supply chain-solution, right?

If it were only so simple.

Analysis of EnergyPoint customer satisfaction data paints a murky picture when it comes to bundling. Continue reading “Is Bundling All Its Cracked Up To Be?”

A Sea of Discontent

A Sea of Discontent

The wisdom of the masses is a concept that contends information gathered from a group is generally more reliable than information gathered from any single individual within that group.  If so, what is the industry saying en masse about the products used to develop offshore wells—particularly those at greater depths—in light of the Deepwater Horizon incident?

In short, EnergyPoint’s data suggest customers are significantly less satisfied with the equipment and materials available for subsea and deepwater projects than for land- and surface-based applications.  In fact, since 2005, subsea products received the lowest overall customer ratings of all product segments tracked in our surveys. Continue reading “A Sea of Discontent”