Bundling of products and services is always a hot topic in the oilfield. Suppliers contend it’s what customers need, and customers seem forever intrigued. Wall Street sees a catalyst for suppliers to grow revenues and expand margins and a way for operators to reduce costs.
One can understand the enthusiasm. After all, who wants to believe leveraging relationships and infrastructure by selling more to loyal clients isn’t a good thing? And the one-stop shop is a more effective supply chain-solution, right?
If it were only so simple.
Analysis of EnergyPoint customer satisfaction data paints a murky picture when it comes to bundling. Continue reading “Is Bundling All Its Cracked Up To Be?”