Malcolm Gladwell’s book David and Goliath offers interesting perspective on how those possessing seemingly little in the way of resources can successfully take on more established players using their size and ingenuity to their advantage.
The promise of the little guy is certainly germane to the oil and gas industry. If a company or individual has an idea they believe has merit, there’s little to keep them from pursuing their idea in the oilfield. And if their products or services are good enough, customers will eventually beat a path to their door. Continue reading “The Low-down on Sizing Up Suppliers”