Until recently, if one were to side-click their way to the website of onshore drilling contractor Helmerich & Payne (H&P), they could be forgiven for assuming the company was just another run-of-the-mill driller. Framed mostly in nondescript grey and blue, the site seemed an unfinished afterthought of a organization with better things to do.
In truth, that’s probably not too far off. H&P has traditionally avoided heavily marketing itself, leaving the trumpeting of its success to customers and industry analysts. Nonetheless, when you’ve earned the kind of respect the Tulsa-based company has over the years, taking pride in the presentation of your story is only Continue reading “The Reluctant Rockstar”