Bottom-line pricing may matter to some customers, but misconceptions abound in terms of the specific relationship between pricing and customer satisfaction in the oilfield. Most organizations overestimate the impact pricing has on customer satisfaction.
A company’s customer satisfaction relative to peers — what customers and suppliers should both be focused on — is a function of completed acts. That is, how did the supplier and its offerings perform compared to expectations? Continue reading “Ditch the Price-centric Mindset”