Customers & Investors – The Ties That Bind

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The evidence that customer satisfaction deserves full consideration as a key metric for understanding, managing and anticipating the performance of today’s global oilfield suppliers continues to mount. Recently completed analysis indicates the strongest ties yet (statistical significance levels are now … Continue reading

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Ditch the Price-centric Mindset

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Bottom-line pricing may be important to some customers, but misconceptions abound in terms of understanding the specific relationship between pricing and customer satisfaction in the oilfield. In short, most people and organizations overestimate the impact pricing has on overall customer satisfaction. A company’s … Continue reading

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It’s A Mad, Mad, Mad, Mad Oilfield

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North American shale continues to rewrite the books, and its potential seems destined to spread globally. Simultaneously, new horizons are being forged offshore — from the ultra-deepwater of the world’s great oceans, to the lower-tertiary depths of the Gulf of … Continue reading

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